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Bibingkinitan, the country’s biggest bibingka and coffee chain is opening three new cafés on May 2011 in the new SM City Masinag in Cogeo, Marikina City, Robinson’s Mall Pioneer in EDSA, and SM City Molino in Molino, Cavite City. This is in line with the direction of Bibingkinitan to convert all of its 200 stores nationwide into cafés.

“Bibingkinitan is the new coffee place, as shown by the very warm reception of our coffee products, that’s the reason why we are currently converting all of our stores into bigger café-type stores with seating areas for our customers. Right now we are already at 50% conversion status and it is our goal to convert 100% within the first quarter of 2012.” says Richard Sanz, President & CEO of FoodAsia Corporation, owner and operator of the popular chain.

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MANILA, Philippines – Bibingkinitan targets to end the year with 200 outlets and intends to reach 500 outlets in the next two or three years. Richard Sanz, owner of Bibingkinitan, said innovation is an important facet of the business as he continues to grow the brand nationwide. To date, he has over 180 outlets with more than 80 branches owned by his company Food Asia Corp. and 80 franchisees operating the rest.

Sanz started Bibingkinitan in 2006 and opened it for franchising by 2007. The bibingka recipe was developed for a year to become what it is today. “Innovation is part of our strategy. The product itself is an innovation because we changed the landscape for bibingka. I want to make Bibingkinitan a global brand. All the other food from other countries like Italy, Japan, Vietnam and Thailand are available locally but we have to establish distribution of Filipino food abroad. My dream is to make this Philippine delicacy known globally through Bibingkinitan. We have inquiries in Jakarta, Singapore and Hong Kong today. Hopefully it’s a first step,” Sanz said.

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By The Go Negosyo Team

MANILA, Philippines – The enterprise which operates the country’s leading bibingka chain in terms of revenue and number of stores, the company that first produced the Philippines’ largest pizza and the marketing venture that popularized the Filipino-initiated version of e-Bay have stories that inspire.

Food Asia Corp.’s Bibingkinitan!, El Buono Pizza and Sulit.com are enterprises catering to different markets. But there’s one common thread that binds these inspiring business ventures — look at the people behind them and don’t be surprised to know that they are all young.

The road to success of Richard Sanz, president and CEO of Food Asia Corp., was not without obstacles. Richard, who took on the responsibility of helping his mother to provide for their family when he was only 13, is a man of dedication and perseverance. Economically challenged as he was, he was still able to finish college at De La Salle, with the support of his uncle.

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